Comments on: Chapter 13: Gathering Intelligence http://andstillipersist.com Thu, 03 May 2012 18:07:56 +0000 hourly 1 http://wordpress.org/?v= By: magnusrachel http://andstillipersist.com/works-in-progress/the-art-of-ware-2nd-edition/chapter-13-gathering-intelligence/comment-page-1/#comment-113 magnusrachel Thu, 31 May 2007 15:20:44 +0000 http://and-still-I-persist.com/?page_id=259#comment-113 Fantastic and thank you! Gathering intelligence is not only a key component of the pre-launch phase, but analyzing competition, profiling clients and prospects, and talking to customers can be a key source of positioning the company and product for continued success. So many smaller firms live in a vacuum of self-imposed beliefs about their market, product, customers, with limited worldview - when they do touch the market, they find that the world has passed them by and they are rapidly in decline. More than business intelligence, market and sales intelligence is about understanding the customer and staying relevant. Both you and Sun Tzu got it right. Rachel blog: www.magnusmg.com/blog Fantastic and thank you! Gathering intelligence is not only a key component of the pre-launch phase, but analyzing competition, profiling clients and prospects, and talking to customers can be a key source of positioning the company and product for continued success. So many smaller firms live in a vacuum of self-imposed beliefs about their market, product, customers, with limited worldview – when they do touch the market, they find that the world has passed them by and they are rapidly in decline.

More than business intelligence, market and sales intelligence is about understanding the customer and staying relevant. Both you and Sun Tzu got it right.

Rachel
blog: http://www.magnusmg.com/blog

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