Investigative reporting at its finest — and it involves chocolate

| December 23, 2006

Over the past few years, the mainstream media has done a fair amount of sniffing over the arriviste mob of bloggers and how they aren’t real journalist, while ignoring their own propensity for bias, sloppiness, and logical fallacies. This made it all the more, ah, delicious to read one the best, most methodical examples of investigative reporting I’ve seen in years by Scott at The topic: Noka Chocolate, which appear to be the most expensive chocolate you can buy (retail prices for small boxes work out to over $1000/lb.). Scott, who obviously knows his chocolate, does a very methodical investigation that shows…well, go read the article for yourself.

Hat tip to The Consumerist.  ..bruce..

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Category: Food, Journalism, Main

About the Author ()

Webster is Principal and Founder at Bruce F. Webster & Associates, as well as an Adjunct Professor of Computer Science at Brigham Young University. He works with organizations to help them with troubled or failed information technology (IT) projects. He has also worked in several dozen legal cases as a consultant and as a testifying expert, both in the United States and Japan. He can be reached at, or you can follow him on Twitter as @bfwebster.

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