Fake Home Cancellations Increase

| June 11, 2007

No, you can’t make stuff like this up. According to the Wall Street Journal, Macy’s has decided to cancel their plans to build fake homes inside many of their flagship stores. These houses were part of a marketing push around Martha Stewart (MSO) products being carried at these stores.

These plans were shelved due to sharp declines in the housing market, and new homes furnishings. Rumor in the majority of the media is that these “sharp declines” in housing are not spilling over into other areas of the economy… except retailers, automakers and other businesses that make money by selling things to people.

Rumor has it that national homebuilder KB Homes had been tapped to construct these houses in Macy’s. I guess even fake housing was in a bubble, and is weakening now.

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Category: Main, Recession Watch

About the Author ()

Bruce Henderson is a former Marine who focuses custom data mining and visualization technologies on the economy and other disasters.

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